Feb 14, 2010

News

The LIFE Foundation, a foundation focused on educating consumers in order to help them make decisions regarding life insurance quotes, is launching new campaign this Valentine’s Day in hopes of boosting life insurance sales.

The Valentine’s Day campaign is all about awareness and understanding what life insurance is and why it is helpful. The campaign slogan is, “Insure Your Love,” and the campaign will put a fun and somewhat humorous spin on life insurance. By catching the attention of consumers, the LIFE Foundation hopes that consumer who might be unaware of the advantages of an insurance policy will seek more information and consider life insurance.

Launching at a perfect time, with a fun theme, is crucial since the messaging of the campaign aims to remind consumers that life insurance will protect both themselves and their loved ones. With a bit of planning and an appropriate policy, one can carry on with a happy life and spend more quality time, with peace of mind, with loved ones.

So, what sparked the campaign idea anyway?

Recent studies have shown that life insurance quotes have been low in the past couple of years. Researchers suspect this is in large part due to the current state of the economy.

Even if sales do not immediately rise, the LIFE Foundation hopes that at the very least the idea of an insurance policy will be put back on the map and to-do list for people. Hopefully with more awareness and a reminder stamped into people’s minds, they will start to consider a life insurance quote more heavily—then, they just might even act on finding and purchasing a policy.

This is a chance to engage consumers, increase awareness, educate people, and be realistic. The idea is not to scare people into thinking they must have life insurance, but to make them aware of how it can help and give them a guide to resources and tools they can use in order to make well-informed decisions about life insurance.

The campaign for insurance will be a fully-integrated one, and will bring the topic of life insurance up in a softer light—it should not be a scary thing for people to think about. Cupid will even be a star of the campaign to help bring a fun side to the conversation, so be sure to keep your eyes peeled for the “Insure Your Love” campaign.